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Gen Z Says is a bi-monthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear’s own Gen-Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.
Here at Who What Wear, we’re always documenting celebrity style and the trends driven by Generation Z, so why not combine them both? Celebrities have access to the greatest stylists out there and the best of designers’ collections, so there’s no doubt they’ll walk out with a great outfit. And when you add Gen Z’s confidence and playful essence to the equation, you certainly have a winner. It seems like every day another luxury player is adding a young celebrity to their campaigns, and as someone who’s been predicting this for a while, it’s about time they got on board.
From Olivia Rodrigo to Sofia Richie, it seems like the new crowd of cool girls isn’t slowing down their reign in the media. (I’m patiently awaiting Rodrigo’s new album and Richie’s upcoming fashion label.) Amidst their Instagram photo dumps, you’ll find a variety of outfits that include everything from minimalist blazers and vests to eccentric dresses and vintage pieces. Their stylists are certainly putting in overtime. Keep scrolling to see the outfits I’ve saved from my favorite Gen Z celebrities and similar pieces I shopped out sf you want to get the look for yourself.
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