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“Skin positivity has helped but it’s gotten to the stage where it’s been so commercialized,” says Alicia Lartey, a beauty influencer and aesthetician. “I don’t think it means anything anymore. Every brand can attach themselves to it and sell something, and I don’t think that’s what it started out as. Plus, when you see a lot of the imagery touting ‘skin positivity,’ it’s one person with one spot.” This retraction, a notable shift from the large-scale skin-positive campaigns, begs a bigger question: Are we choosing to go back to the beauty standards we tried, momentarily, to dismantle — and, if we are, at what cost?
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