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Enter the Call of Duty Endowment. Co-founded by Activision Blizzard CEO Bobby Kotick, the endowment began in 2009 as a way to honor the actual people who inspired the popular game franchise by helping them find high-quality careers. As Helene Imperiale, senior director of corporate social responsibility and Call of Duty Endowment marketing, told Yang during the stream, when veterans find meaningful employment post-service, they are better equipped to tackle other challenges they may face, such as struggles with mental or physical health. Since 2009, according to Imperiale, the organization has helped place 118,000 vets into high-quality jobs (that’s enough to fill the largest football stadium in the U.S., and then some, btw) — more than 17,000 of which have been women. And during every Military Appreciation Month, Call of Duty also reaches out for player support through in-game activations and launches, like the in-game Valkyrie Pack, which launched this week and includes the Endowment’s first female operator skin.
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